Mission: To offer product, strategy, marketing and planning expertise for time shifted, on demand products in the cable, telco, satellite, CE and newly emerging broadband video spaces. If you are seeking the services of someone with in-depth knowledge and hands-on experience with Video On Demand, Interactive TV, DVRs, IPGs and broadband entertainment services, then I can help you right now. For testimonials, click here. Use the contact link above right to reach me.

Industry Knowledge: Click on links to right for trends, information and comprehensive research on VOD, DVRs, IPGs, IPTV, Interactive TV, OCAP, program guides, changing technologies, competitive threats, future opportunities and more.

VOD & DVR Market Research Publications: The following industry reports were completed for iSuppli:
* Video on Demand: New Digital and Broadband Distribution (August, 2006; see abstract)
* Digital Video Recording: Enabling Non-Linear and Interactive TV (March, 2006; see abstract)

Services & Skills Offered :
* Video On Demand, Interactive TV, DVR and IPG product experience
* Product Marketing, Product Management and Solution Marketing skills
* MRDs, PRDs, roadmaps, product lifecycle management
* SWOT, competitive, market/trend and technology analyses
* Collaborative planning and cross functional team leadership
* Budgeting, forecasting, analysis and business case development
* Relationship building/management skills with partners, vendors, alliances
* Comprehensive understanding of marketing fundamentals, challenges
* Developing competitive, positioning and messaging strategies
* Product launches, scheduling, go-to market plans
* Competitive knowledge of DBS satellite providers, telcos and BSPs
* Datasheet, collateral, website, tradeshow, ad/PR, campaign skills
* Technical training, field experience & ability to conduct presentation/demos
* Experience ranges from pre-funded start ups to Fortune-50 organizations

Product Experience:
* 15 years Cable TV, VOD, ITV, DVR, IPGs, HSD and Satellite
* Leading edge knowledge of VOD, ITV, DVR, IPG trends and technologies
* Product managed two of the first ten VOD deployments in the United States
* DVR, IPG product strategy and planning
* Evaluated Liberate, OpenTV, MSTV, Canal+, ICTV and other platforms
* Hands-on Video On Demand & Interactive TV product development
* Developed VOD Product Requirement Document & launch plan
* DVR, IPG and VOD user interface development
* Satellite market knowledge of fixed/mobile TV, broadband & enterprise apps
* Time shifting and On-Demand trends and impacts on advertising models
* Study and analysis of emerging PVR/DVR trends and technologies
* Analysis of next generation RAM and Internet-modeled VOD technologies

Testimonials:.(see more testimonials here)
"I've had the pleasure of working with Roger Towne on several projects of key importance to Epigraphx, particularly the development of leading edge value-add services that are among the most advanced in the industry. Roger's ability to manage and develop partnerships with vendors and key customers was also critical to our success. The time we have spent with Roger has been invaluable, I would recommend his services to any organization."
David Rusconi
Formerly Chief Technology Officer, Epigraphx

"Roger's leadership in the collaborative effort between Astound Broadband, Demand Video, nCube, Scientific Atlanta and Convergys played a vital role in our ability to launch Video On Demand at a time when no Broadband Service Provider and few MSOs had done so. I believe Roger's drive and enthusiasm are hallmarks of his abilities."
Rajiv Jularia
Formerly Chairman, President and CEO of DemandVideo Corporation (currently President and CEO of Sensitron Inc.)

"The media function for the AT&T Broadband West Division involved meticulous planning and attention to detail, and Roger ensured the function always ran smoothly and accurately. But it was his ability to build relationships, develop accountable processes and manage projects from start to finish which set him apart. As a direct report, I always knew I could count on Roger to get the job done right."
Maxine Ashcraft
Formerly Acquisition Marketing Director, AT&T Broadband, San Francisco Bay Area Division

Site Organization:
1) For complete listing of all webpages on this site, see Site Map

2) For further information about my skills, accomplishments and background, see links below.
Ten Point Summation
Work History
Accomplishments
Skills and Strengths
Creative Samples
Testimonials
Contact

3) For information about my industry knowledge, see webpages below.
State of Industry
Video On Demand
High Definition TV
Digital Video Recorders
High Speed Data
Voice Over Internet Protocol
Interactive TV
Satellite
IPTV & Triple Play
Industry Links