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1. 13+ years experience
in Cable TV, HSD, IPG, VOD, and Interactive TV
2. Strategic & hands-on Product Marketing,
Product Management and Marketing experience
3. Seasoned communication skills
4. Excellent relationship building
and partnership management skills
5. Well rounded Marketing background
6. Problem solver with a can-do attitude
7. High level of integrity,
excellence in workmanship
8. Strong work ethic, motivated self starter
9. Technical aptitude
10. Passion and enthusiasm
for telecommunications/Cable TV and Broadband entertainment technologies
1.
13+
years experience with Cable TV, HSD, IPG, VOD, and ITV:
* Extensive
knowledge and research of industry including
Cable TV, DBS satellite providers, telco carriers and BSPs
* First hand experience launching
Video On Demand and developing
Interactive TV products; Seren Innovations
* 5 years Division &
Region marketing in San Francisco Bay area (#5 cable market)
serving 1.7M subs; AT&T Broadband/TCI
* Market launches with Digital Cable, High Speed Data and Interactive
Program Guides; AT&T Broadband/TCI
* Regional field services engineering support for Video On Demand
and Interactive systems; On Command Corp
* Market analysis, marketing program development, account management
and retail launch coordination; Interactive Network
* Comprehensive
understanding of Cable TV Marketing
fundamentals, issues, challenges
2.
Strategic & hands-on
Product Marketing and Product Management experience:
* Developing
comprehensive product requirement documents, roadmaps and market
launch plans
* Managing cross functional teams, tracking deliverables and chairing
weekly progress meetings, consensus building
* Evaluating technology platforms and managing RFP processes with
vendors
* Developing
business cases including forecasts, CAPEX, ROI & SWOT analysis,
competitive analysis
* Analyzing market trends, conducting competitive and customer research
3.
Seasoned
communication skills:
*
Well
organized, able to effectively present thoughts, concepts and ideas
* Evangelizing
product positioning, features and benefits to all key audiences
* Direct
communications with channel sales, clients, team members, vendors
and customers to extract quality information
* Field experience with trainings, customer interactions, and presentations
* Interfacing with senior management, engineering, operations, sales
and vendors
on product
and marketing strategies
4.
Excellent relationship building and
partnership management skills:
* Team player
with proven
ability to plan and manage projects and functions with partners,
vendors and teams
* Able
to effectively apply leadership as liaison
between team
members, partners and vendors, driving towards a single vision
* Skilled with creating clear and accountable partner processes
and plans designed to maximize effectiveness
* Highly tuned listening skills, able to read between lines as well
as understand underlying needs
* Can be firm and assertive without alienating team members, alliances,
partners and so forth
5.
Well
rounded Marketing
background:
* Solid
Cable
TV marketing experience
with all facets of including media, communications, messaging, presentation
* Able
to budget, create, implement and analyze successful marketing plans
and strategies
to drive RGU and IRPU
* Versed
in retention/acquisition
campaigns, online
marketing, website management,
competitive/positioning strategies
* First
hand experience with media, agency, print production, mail house
and vendor functions from start to end
* Excellent
analytical aptitude, strong proponent of CRM, segmenting, profiling
and tracking
techniques
* Well
organized approach and eye
for detail enable consistently effective results
6.
Problem
solver with a can-do attitude:
* Trailblazed
Video On Demand launch in 2000
at a time when no BSP and few MSOs had
done
so
* Developed industry standards by creating comprehensive service
options
for clients such as Volvo, Apple and Club Med
* Always strive to address underlying root issues rather than surface
oriented symptoms
* Analytical skills helps assess cost/benefit quickly
* Flexible,
able to quickly adapt to changing conditions
7.
High
level of integrity, excellence in workmanship:
*
Strong
sense of ethics, strive for first rate quality
* Avid
believer
in five star customer service which includes responsiveness, reliability,
effectiveness and assurance
* Highly
effective critical thinking and decision making abilities
* Always
willing to go the distance to get the job done right
* Solid industry references
8.
Strong
work ethic, motivated self starter:
*
Driven by customer satisfaction, producing revenue growth, refining
processes and delivering solid results
*
Can work very effectively in an autonomous atmosphere
* Proactive, focused, energetic, team-oriented approach
* Examples:
To prepare
for a market launch of Digital Cable in 1997, I bought a DBS dish
at my expense to analyze competitive offerings;
also, I
designed and built this website with no experience
9.
Technical
aptitude:
* Hands-on approach and interest in how things
work enable deeper understanding of underlying technologies
* Experienced with VOD launch, VOD
field support,
ITV and Set-top Box technologies, satellite systems
* Readings, training and course work in head ends, coax/RF distribution,
HFC networks, HSD, VOIP, VOD and HDTV
* Auto enthusiast, restoring a 1960's classic
car
10.
Passion and enthusiasm for telecommunications/Cable TV and Broadband
entertainment industry:
* I started with Interactive Network in 1991
and became hooked on Digital TV, VOD, ITV and emerging technology
since
* Watching the development and launch of Digital Cable & High
Speed Data in Fremont during the mid-90's was fascinating
* Living in an advanced Cable TV system, I received Digital Cable
in 1996 and High Speed Data in 1997
* My first experience with TiVo was in 1998 and I immediately became
a believer
* I'm and avid reader of Multichannel News, CableWorld, Communications
Technology, Via Satellite, SkyReport, Niemeyer Review, XCHANGE Xtra,
ITVT Newsletter, The BRIDGE Newsletter, Telephony's Broadband Barrage,
TVSpy Next Generation TV, and Chief Marketer Newsletter
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