Product Management & Product Marketing Skills:
· Managing product development process
· Developing PRDs, MRDs, Roadmaps
· Driving solution sets across development teams
· Conducting cost benefit analyses for product strategies
· Organizing and directing product launch plans
· Developing forecasts, revenue and expense budgets
· Collaborating with internal/external groups to drive development process
· Assessing market conditions and competitive strategy
· Evaluating and recommending partner strategies
· Evangelizing value proposition across all audiences
· Defining Marcom objectives and ensuring creative, positioning and branding compliances
· Market study and research
· Establishing strategic partnerships to extend marketing reach
· Teaming with key customers, sales channel and engineering to drive solution sets
· Refining product messaging and strengthening ability to present value proposition

Management Skills:
· Cross functional team and deliverables management
· Supervising, training and mentoring direct reports
· Vendor and alliance partnership management
· Budgeting and revenue/expense forecasting
· Collaborative team leadership and consensus building skills
· Vendor platform evaluation
· Business case development
· Program management
· Strategic planning
· RFP and proposal negotiation
· Project management
· Analysis and problem-solving
· Partnership management

Marketing Skills & Creative Abilities:
MARKETING SKILLS
· Creating strategic marketing plans
· Planning and managing marketing campaigns and promotions
· Writing and refining high powered marketing messages
· Creating branding and marketing strategies with designers and agencies
· Web page and website development and implementation
· Conducting focus groups and advisory councils
· Managing broadcast TV, radio, newsprint & outdoor media buys
· Advertising and agency management
· Partnering with merchants and retailers to create retail tie-ins and added values
· Improving analytics & results evaluations
· Developing and managing special events and creative promotions
· Data mining, list buying & management
· Utilizing Cohorts, Claritas and Microvision profiling and segmentation tools
· Designing and implementing telemarketing campaigns
· Testing and tracking marketing tactics, messages and offers
· Conducting CSR Sales promotions events

CREATIVE ABILITIES
· Conceiving of campaign creative and design
· Strengthening messaging, positioning and value propositions
· TV spot scripting, storyboarding and production
· Creating, designing and executing successful special events
· Writing catchy scripts for telemarketing campaigns
· Website conception, development & implementation
· Writing :10 and :30 radio spot scripts
· Creating designs for direct mail, guide wraps and print ads
· Collateral, fact sheet and sales tool development
· Writing tags for cross channel spots
· Developing and managing special events and creative promotions
· Creating informative press releases

TACTICS IMPLEMENTED IN PAST CABLE MARKETING POSITIONS
· Direct mail including multiple versioning
· Broadcast TV & Radio
· Cross channel
· News print
· Outdoor, taxi, bus, billboard
· TV Guide ads
· Telemarketing
· Billing inserts
· Claritas PRIZMne; AGS/Experian MOSAIC, Microvision MV50
· Retail tie-ins
· Special events, large and small promotions
· Free Previews
· Handshake Marketing
· Sales incentive programs
· Product demonstrations at MLB & NFL venues
· Trade show booth management
· Brochures & collateral

Personal Attributes:
· High level of integrity
· Critical decision maker who can multi-task and meet deadlines
· Team player with strong relationship building skills
· Excellent written, verbal, presentation communication
· Hands on problem solver
· Solid planning and organizational skills
· Creative, innovative, very detail oriented
· Analytical aptitude
· Technically adept
· Passion for Cable TV & Broadband VOD, DVR, VOIP, HDTV products

Industry Readings:
Trade Magazines and eNewsletters:
- Multichannel News
- CableWorld
- Communications Technology
- Network Magazine
- Via Satellite
- CTAM Smartbrief
- SkyReport
- Multichannel Newswire
- Niemeyer Review
- XCHANGE Xtra
- ITVT Newsletter
- The BRIDGE Newsletter
- Telephony's Broadband Barrage
- TVSpy Next Generation TV
- CableToday Marketclose
- Chief Marketer Newsletter

Industry Publications
- Telecommunications Transmission Handbook, Fourth Edition; by Roger Freeman, April 1998
- Broadband Networking; by Glen Carty, CCIE, 2002,
- Essential Guide to Digital Set-top Boxes and Interactive TV; by Gerard O'Driscoll, November 1999.
- Modern Cable Television Technology, Video, Voice, & Data Communications; by Walter Ciciora, James Farmer and David Large, December 1998.
- Promotion & Marketing for Broadcasting, Cable & the Web; by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein, 2001.
- Costs, Benefits, and Long-Term Sustainability of Municipal Cable Television Overbuilds; by Ronald J. Rizzuto and Michael O. Wirth Denver, 1998.

Marketing Publications
- Purple Cow: Transform Your Business; by Being Remarkable, by Seth Godin, May 2003.
- The 7 Habits of Highly Effective People; by Stephen R Covey, 2001.
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers; by Geoffrey Moore, Regis McKenna, Revised, August 2002.
- Relationship Marketing; by Regis McKenna, 2000.
- Handbook of Demographics for Marketing and Advertising; by William Lazer, June 1998.
- Tested Advertising Methods; by John Caples, August 1998.
- Keeping Customers for Life; by Joan Koob Cannie, Donald Caplin, 1992.
- Marketing 2000 and Beyond; by Priscilla, Dr. Labarbera, Allen E. Smith, James M. Maclachan, William Lazer (published by the American Marketing Association), April 1990.
- Marketing Management, Millennium Edition (10th Edition); by Philip Kotler, 1999.
- Successful Direct Marketing Methods, Seventh Edition; by Bob Stone and Ron Jacobs, July 2001.
- Marketing Research; Measurement and Method, Sixth Edition; by Del Hawkins, 1993.

Industry Knowledge:
State of Industry
Video On Demand
High Definition TV
Digital Video Recorders
High Speed Data
Voice Over Internet Protocol
Interactive TV
Satellite
IPTV & Triple Play
Industry Links
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